Based on the results of this audit, the PR crisis plan is then compiled. It contains all the relevant strategies, policies and processes that are critical to dealing with a PR crisis.
The plan will help companies and organisations to effectively manage their communications with all relevant stakeholders.
The Crisis Communications Consultancy believes that a company or organisation that undergoes a vulnerability audit, and formulates a PR crisis plan based on the results of the audit, can increase its potential to survive the crisis and retain its brand value and equity.